Blog
Practical writing on reading your analytics and acting on them.
How to read your Monday metrics in ten minutes
A simple routine for turning a dashboard into a decision before your first meeting.
Why we alert on change, not on thresholds
Fixed thresholds go stale. Comparing this period with the last one keeps alerts useful as you grow.
Tracking without cookies
What the Orbit snippet collects, what it leaves out, and why you do not need a consent banner for it.